Saturday, April 18, 2026 from 10am to 4pm
Start at Grocery Outlet (2270 Lake Ave.) to pick up your passport.
The Great Altadena Poppy Festival aims to drive foot traffic and economic support to local businesses still rebuilding from the 2025 Eaton Fire. The festival also highlights the California poppy as an image of the resilience of the Altadena community, with 700 residents participating in sowing 250 million poppy seeds across burn-scarred lots as part of the Great Altadena Poppy Project (the precursor to the festival).
The festival is free and begins at 10am at Grocery Outlet in Altadena (2270 Lake Ave.) Here, you can pick up the physical passport that will guide you through the festival, browse community booths, and take photos at the flower wall backdrop.
For those looking to start the morning with some movement, there will be a pre-event run starting at 8am (route details here).
The first 2,500 households will receive a physical passport booklet to collect stamps and unlock deals at local businesses, while digital versions will be available via QR code for all additional guests.
To help shop owners prepare and to receive the latest updates, please RSVP.
Please join us to help Altadena’s businesses and community bloom!
Saturday, April 18, 2026
Run: 8am
Festival: 10am – 4pm
Meeting at Grocery Outlet
(2270 Lake Avenue, Altadena)
Admission: Free
Please help support the businesses and organizations participating in the festival!
Pasadena Jaycees Booth (at Grocery Outlet)
Special offer of $10 off your first year of membership.
Grocery Outlet
The central hub for passport pick-up and community resilience.
Webster’s Community Pharmacy
Offering a 25% discount in the Gift Boutique (excluding Altadena merchandise).
The WellRock
Strength training studio with an “Intro to Strength” special.
Carciofi Design
First 50 customers spending $20+ receive a complimentary Altadena poppies magnet.
McGinty’s Gallery at the End of the World
Complimentary note card with purchase while supplies last.
Altadena Historical Society
Preserving local stories and history.
Altadena Libraries District (at Grocery Outlet)
Visit them at the festival to learn more.
El Patrón Mexican Food
15% off on April 18th with your poppy passport.
Adelaide
Woman-owned boutique florist and gift shop.
Fair Oaks Burger
A neighborhood classic serving a diverse menu of American, Mexican and Chinese favorites.
Altadena Ale & Wine House
Cozy pub with rotating craft beers and wine.
Altadena Cookie Co.
Rebuilt after the Eaton Fire; handcrafted cookies and treats.
Ferrazzani’s
Handcrafted pasta and market; BOGO Italian Ice special.
Highlight Coffee
Minority and veteran-owned shop offering 10% off purchases.
A-1 Junior Market
Altadena Farmers Market
Amigos de los Rios
Bulgarini Vino Cucina
Buzzed Honeys
Callisto Tea House
Century Dental
Christmas Tree Lane Association
CORE
Crescent Yoga
Eaton Fire Collaborative
El Caporal
Fair Oaks Car Wash
Full Circle Thrift Shop
Fur Babes
Hard Pressed Graphics
Kat’s Macarons
Lopez Tree Experts
MADE IN DENA
Mary Kay
Plant Material
Platinum Stitches
Poppy Bank
practiceALTADENA
Sidecca
Source Studio
Tribewalks
Wet Paws
Altadena Cars and Coffee
Altadena Chamber of Commerce & Civic Association
Altadena Heritage
Altadena Historical Society
Altadena Rotary Charities (ARC)
American Red Cross
Grocery Outlet
Islamic Relief
JCI, Kasukabe, Japan
Lopez Tree Service
Pasadena Jaycees
Pasadena Jaycees Foundation
Pasadena Run Club
Realtex Homes
Rotary Club of Altadena
Saint Mark’s Parish Troop 1, Altadena
Santa Anita Derby
Troop 4 Pasadena, Boy Scouts of America
Tzu-Chi Foundation
launched last year by Altadena resident and longtime Pasadena Jaycees volunteer (and Santa!), René Amy. After losing his own home in the Eaton Fire, he began sowing California poppy seeds across vacant lots with the dream of blanketing the burn scars with fields of the state flower. Nearly 700 residents agreed to participate, and now it’s time to watch those seeds come to life. The Pasadena Jaycees stepped in to support the work that Amy has already done and to bring in the participation of local businesses through the festival.
The project is a grassroots effort to bring hope, visibility, and beauty to Altadena as the community continues to rebuild.
